|
1. Basics
.png)
|
.png)
|
"Home" category for the product
|
|
The default location that the product will be listed in, and the standard grouping that product performance will be reported in (regardless of dual featuring)
|
|
.png)
|
Unique "FE" code
|
|
The unique, standard FE code allocated and managed by ProDigi, this cannot be changed.
|
|
.png)
|
Product name
|
|
The name of the product or product family. Warning – you should not modify the product name so much that the product is different from the one that was originally set up, for example to try to alter it to be a similar product from a different supplier.
|
|
.png)
|
Recommended sort order - used to control the default product list order
|
|
Used to control the default order that products are listed in - see below.
|
|
.png)
|
Link to Google Analytics reports for this product
|
|
Links to view the product's performance in Google Analytics - see below.
|
The PIM Basics tab that lets you see basic information about the product. You can view which category the property belongs to, the FE code, and the name of the product.
The name of the product is editable in this screen.
Recommended sort order
This provides a mechanism to override and set the default order in which products are listed on the website. Products are allocated a number between 1 and 1000, with 500 as the default. The system will sort products according to this number when they are shown on the website. So to ensure the product comes in first place, you would set this to 1.
This also applies to listings further down the hierarchy. For example at level two, this sort order is also applied. By offering up to 1000 numbers, there is sufficient granularity to achieve a comprehensive control of the sort order for the category and sub-categories.
Google Analytics
Clicking on the Google Analytics icon offers two choices. Both will open in Google Analytics in a separate window (Note: you will need access to Google Analytics, set up separately, for these report links to work).
•Page views will open a new window showing the number of times people have viewed the Product Details Page for this product, across all sites, for the past 12 months.
•Performance will open a new window showing the number of purchases of the product, across all sites, for the past 12 months.
Note: Sales numbers in Google Analytics include VAT and exclude discounts, so should be taken as indicative. Full and accurate product performance reports are available from the Data Warehouse/BI function.
.png)
a typical Google Analytics page views report
|
